Bette’s label design for my Orange-Apricot Marmalade and premiere jam line was the inspiration that kicked off the look, feel and approach to brand Sarabeth’s. Even though our designs have evolved over the last 36 years, Bette’s original creative direction is still evident in our iconic oval logo, concept and packaging. I highly recommend working with Bette. She never fails to bring her unique vision and personal commitment to the creative process.

Sarabeth Levine

Principal, Sarabeth's